Scoring big

Ecolab’s digital signage commands attention at U.S. Bank Stadium

As an official partner of the Minnesota Vikings, Ecolab wanted to promote their brand and global purpose digitally. We leveraged our expertise with other large sporting venues to create an eye-catching digital experience throughout the 66,665-seat U.S. Bank Stadium, home to the big game.

Knowing that the graphics needed to quickly make an impact among competing visuals, we created an attention-getting entrance effect for the ribbon boards spanning the stadium. To further reinforce Ecolab’s brand, we also created graphics displayed on more than 2,000 high-definition TVs in high-traffic concourse areas throughout the stadium, creating a compelling digital experience that surrounds the purple-clad stadium in Ecolab blue.