Sleep well

Packaging for a better night’s sleep

As a leading health services and innovation company, Optum® saw an opportunity to bring their expertise directly to consumers with a personally tailored sleep improvement program in a box, available at retail stores.

PLDG helped develop the Good Sleep name along with product packaging that catches the eye, explains how it works — through a unique combination of tools and personalized clinical support — and inspires consumers to give it a try.