See how magic was made for AARP

AARP’s latest video series was developed to help people save money on health care in retirement, with help from the teams at PLDG and Optum. Each tells a different story, but with a similar twist.

PLDG Senior Art Director Heather Laubach, who oversaw production, shares the creative challenges of incorporating the concept of “magic” and saving for health care. Through a collaboration with Picture Machine Productions, the magic was brought to life using practical effects of exploding powder and glitter in lieu of traditional title cards.

See how it was done in this behind-the-scenes video!

PLDG is an award-winning agency backed by more than 36 years of experience in brand strategy, digital and print communications. Click here to see more of PLDG’s work.