Preparing for Launch

While it’s thrilling to premiere a new look and story, it’s important not to get lost in the excitement of it all. A successful brand launch means focusing on your audience and your goals just as much as it means settling on the perfect logo colors.

Whether the idea is still a seed or you’re deep in the creative process, here are five tips to help you prepare for—and follow through with—what’s next.

  1. Know your rebranding story. Develop a message that creates an “aha” moment for audiences. What value does this new name/brand hold?
  1. Prepare internal stakeholders. Staff and key business partners must know that a change is coming before you launch your new brand to the outside world. Anticipate upcoming FAQs—and have the answers ready.
  1. Update your assets. Be careful not to leave traces of your old logo. Make a list of all the materials that will need to be updated and put together a plan for making these changes. For starters, here are a few of the most common areas to consider:
  • Business cards, letterheads, envelopes
  • Website
  • Marketing brochures and flyers
  • Social media pages
  1. Prepare for your announcement. It can take months for a new brand to take root, so anticipate the need to overcommunicate. Consider summarizing your rebrand story in a news post on your website and social media, as well as preparing a more formal written announcement to be released in conjunction with your launch event.
  1. Create a launch event. Ready to release your new brand into the world? Events are a great opportunity to announce and celebrate the change while creating a buzz.

All sound a little overwhelming? PLDG can guide you through it and get you ready for liftoff—just contact us at 612.623.4200 or