Two digital communication projects created by PLDG just won top honors at the 2016 MarCom Awards. The Target You + Health microsite and Interactive Body Map were singled out among more than 6,500 entries from throughout the United States, Canada and 17 other countries.
This international creative competition recognizes outstanding achievement among marketing professionals. Both award-winning communications were designed to engage UnitedHealthcare members in their health and make them aware of available resources to help them be their healthy best.
The Target You + Health microsite invites Target team members and their families to “See What’s in Store!” Users click through a fun, interactive tour of their Target health benefits, where they can watch videos, take a quick quiz, win prizes and learn about resources to improve their health.
The Interactive Body Map invites consumers to take a different kind of virtual tour. Using the human body as a map, users click to learn about common health issues, whether they might be at risk and what they can do about it. This unique digital tool combines consumer-friendly content with interactive design to inform and engage.
About the MarCom Awards
The MarCom Awards, administered by the Association of Marketing and Communication Professionals, was started in 1995 to honor outstanding achievement in marketing communications. It has since grown to one of the largest and most prestigious competitions of its kind, attracting thousands of entries each year from Fortune 50 corporate marketing departments, top agencies, media conglomerates, public relations firms and production companies around the world.
PLDG is an award-winning agency backed by more than 36 years of experience in brand strategy, digital and print communications.