Marketing campaign captivates


PLDG is helping the Minnesota Network of Hospice and Palliative Care (MNHPC) launch an upcoming historic event. More than 1,000 people were registered in the first four days, sparked by a comprehensive marketing campaign.

In celebration of 35 years of advocacy for end-of-life care, MNHPC is hosting a conversation with Dr. Atul Gawande, best-selling author of Being Mortal, on what really matters in end-of-life care. As a dedicated supporter and creative partner for MNHPC, PLDG developed a marketing strategy, graphic identity and campaign to highlight the event: Speaking of Being Mortal, September 18, 2015, at the Saint Paul RiverCentre Ballroom.

Dr. Gawande’s bold vision for improving performance in health care has made him one of the most sought-after speakers of our time, placing him  among TIME magazine’s 100 most influential thinkers. Seizing the opportunity to support MNHPC’s mission and brand, PLDG developed an event marketing strategy and campaign to help get the word out. Launched at MNHPC’s annual conference in April, the event was promoted through MNHPC member partners in a multi-media campaign that included print, digital and social media.

Moderating the discussion will be Minnesota Public Radio’s Cathy Wurzer, who recently collaborated with Bruce Kramer on the book We Know How This Ends, a chronicle of Kramer’s experiences living with ALS. To register, go to

Dr. Gawande’s notoriety and message provide a unique opportunity to connect people to MNHPC’s mission. For the strategy, we were able to leverage the partnerships MNHPC already has in place to help spread the word, inviting people to join the conversation.”

– Karen Travis, PLDG Senior Content Director

PLDG is an award-winning design team who also happens to be celebrating 35 years, specializing in brand strategy, digital and print communications. Click here to see more examples of our work.