FastBridge Learning was founded by the top minds in education to deliver student assessment tools that produce better results in half the time, at half the cost. To help distill the value they bring to schools, they turned to PLDG to create a brand strategy and messaging platform that resonates with educators.
Through research, analysis and thoughtful discussion, PLDG helped define a key messaging platform and shape the brand identity for FastBridge Learning. The message highlights value drivers, including speed, accuracy and efficiency — all tools to help teachers accomplish more in less time. With FastBridge, student growth can be monitored quickly, making it easier to track progress.
From this work, the FastBridge value proposition was born: This way to faster results. With the brand strategy and messaging platform as a guide, PLDG was able to quickly create a full suite of brand tactics, including a new website, sales materials and digital advertising. Today, millions of FastBridge assessments have been administered in schools nationwide, and the company is on pace to grow exponentially, according to FastBridge Learning CEO Terri Soutor.
During our discovery session, we conducted a brand attribute exercise to define the personality of the FastBridge brand. The outcomes provided a valuable tool for creating a unique style that makes FastBridge stand out from the competition.”
– Heather Laubach, PLDG Senior Art Director
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