PLDG helps Ecolab score big at the new U.S. Bank Stadium

As an official partner of the Minnesota Vikings, Ecolab wanted to promote their brand and global purpose digitally. We leveraged our expertise with other large sporting venues to create an eye-catching digital experience throughout the new 66,665-seat U.S. Bank Stadium, home to Super Bowl LII in 2018.

Knowing that the graphics needed to quickly make an impact among competing visuals, we created an attention-getting entrance effect for the ribbon boards spanning the stadium. Spectators are treated to a wave visual representing Ecolab’s focus on clean water, along with the message: “We make the world cleaner, safer and healthier — protecting people and vital resources.”

Seen from any distance, these streamlined statements and graphics clearly communicate Ecolab’s mission and vision in just 15 seconds.

To further reinforce Ecolab’s brand, we also created graphics displayed on more than 2,000 high-definition TVs in high-traffic concourse areas throughout the stadium. The end result? A compelling digital experience that surrounds the purple-clad stadium in Ecolab blue.

Our experience with sporting facilities such as T-Mobile Arena in Las Vegas and AT&T Stadium in Dallas allowed us to promote Ecolab’s brand successfully to a large audience while delivering a premier experience.”

- Linda Gosslin, PLDG Senior Account Director

PLDG is an award-winning agency backed by 36 years of experience in brand strategy and digital and print communications. See more of PLDG’s work.