Spark Interest

Sustainability reports deliver value when they get read. Here are five things you can do to spark interest in your sustainability story:

  1. Start with a concise theme. Explain how you’re making a difference.
  2. Provide perspective. Tell audiences where you’re going and how you plan to get there.
  3. Connect with your audience. Move deep detail to a GRI index table, so readers can easily drill down for the information they need.
  4. Communicate visually. Use authentic, original photos to make your story real.
  5. Expand your reach. From Web to print to social media, the more venues you explore the more people you’ll reach.

See More:

Ecolab Sustainability Report
Andersen Corporation Sustainability Report

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