Event Theme, Identity & Marketing Communications

Peggy Lauritsen Design Group creates special events to promote the services and talent of the firm. The event was a collaboration with a new client launching a labyrinth design company. We built the visual identity around the theme “Celebrate & Energize” to communicate what labyrinths are all about. Attendees were invited to learn more about the use of labyrinths. We designed and installed a 7-circuit labyrinth that included 1,500 annuals, perennials, herbs and native grasses, as well as over two tons of river rock. Marketing communications included printed and electronic “save-the-date” cards, wayfinding signage, take-away gift and an invitation sent as a direct mail piece that unfolded to a large poster. This event attracted 200 people.