National Marrow Donor Program

National Marrow Donor Program (NMDP) helps patients with leukemia, lymphoma and other life-threatening diseases find the closest-match bone marrow donor. Quickly locating the right match can truly be a matter of life or death. NMDP tracks down younger donors through social networking sites like MySpace, and customized email templates allow NMDP partners to rapidly reach out to promote a donor drive. We were hired to write, design, program and host five e-mail templates and design a professional MySpace page.