PLDG was among three Minneapolis firms featured in the October issue of Graphic Design USA (GDUSA) for responsible design. The article highlights the award-winning work PLDG has done for the Jeremiah Program, a nonprofit working to transform families from poverty to prosperity, two generations at a time. Each year, PLDG does more than 700 client projects, donating 3-5% of billable time to helping nonprofit organizations that empower women and children, improve life expectancy and support end-of-life care.
“We’re passionate about helping organizations in our community create lasting change. We know what the power of design is capable of and we see that power create transformations for our clients,” said PLDG Chief Executive Artist Peggy Lauritsen in the article. “Since the majority of our work is with Fortune 500 companies, adding variety in problem solving makes us better at what we do. Regularly, we work with organizations with a strong mission but a poor brand delivery of messaging and identity. That’s when we know we can help. It’s nothing short of magic, seeing the impact it makes and the elevated results our clients get.”
For more than 50 years, Graphic Design USA (GDUSA) has been a business-to-business information source for graphic design professionals. GDUSA covers news, people, project, trends, technology, products and services. The GDUSA brand now includes a 100,000 visitor-a-month website, a monthly e-newsletter, a digital version of the magazine