Entries by Laine

Welcome Sarah Hagen

  July 2017 Digital. Print. Social. At PLDG, we do it all, thanks to our talented creative team. Meet our newest member, Sarah Hagen, who showcases her design talent daily. With a passion for identity design, infographics and illustrations, Sarah has the unique ability to distill complex ideas into simple, powerful design solutions. As a […]

PLDG helps Ecolab score big at the new U.S. Bank Stadium

February 2017 As an official partner of the Minnesota Vikings, Ecolab wanted to promote their brand and global purpose digitally. We leveraged our expertise with other large sporting venues to create an eye-catching digital experience throughout the new 66,665-seat U.S. Bank Stadium, home to Super Bowl LII in 2018. Knowing that the graphics needed to […]

PLDG wins two national awards for non-profit work

For three decades, PLDG has been investing our talent and passion to help non-profits in our community. Two recent projects just won 2016 American Graphic Design Awards from Graphic Design USA: A Capital Campaign Brochure for Twin Cities R!SE and a Donor Engagement Packet for Jeremiah Program. Out of nearly 10,000 entries submitted nationwide, both […]

PLDG wins platinum at international MarCom Awards

November 2016 Two digital communication projects created by PLDG just won top honors at the 2016 MarCom Awards. The Target You + Health microsite and Interactive Body Map were singled out among more than 6,500 entries from throughout the United States, Canada and 17 other countries. This international creative competition recognizes outstanding achievement among marketing […]

AARP videos attract 1,350,000 views

November 2016 AARP is working its magic to help people save money on health care in retirement, with help from the teams at PLDG and Optum. Check out the latest video series (plus a fun behind-the-scenes video) we produced to get the word out about AARP’s Health Care Costs Calculator. The campaign received more than […]

See how magic was made for AARP

November 2016 AARP’s latest video series was developed to help people save money on health care in retirement, with help from the teams at PLDG and Optum. Each tells a different story, but with a similar twist. PLDG Senior Art Director Heather Laubach, who oversaw production, shares the creative challenges of incorporating the concept of […]

Welcome Senior Copywriter Shauna Block

October 2016 At PLDG, we’ve built our reputation for award-winning print and digital communications. But there’s more to what we do than meets the eye. That’s why we’re so excited to welcome Shauna Block to the PLDG content development team! With deep expertise in health care and consumer engagement, we’re sure our clients will appreciate […]

PLDG wins national web award

The new Andersen Corporation careers website — created by PLDG — was just honored as an example of excellence, winning a 2016 American Web Design Award from Graphic Design USA. There were 1,150 entries in this category nationwide. Excellence is in the details The Andersen Corporation careers website uses strategic messaging, testimonials from real employees […]

PLDG helps Ecolab tell its Healthcare story

May 2016 Ecolab is giving visitors an inside look at how the company makes the world cleaner, safer and healthier with a visual marketing exhibit for its Healthcare division. The area along the tour route, designed by PLDG for the company’s Eagan facility, shows how Ecolab is helping prevent healthcare–associated infections that cost the industry […]

Welcome Rebekka DesLauriers

April 2016 When nearly half your team has been with the company 10 years or more, welcoming a new staff member is something to celebrate. That’s why we’re excited to welcome Project Manager Rebekka DesLauriers to the PLDG team! We’re certain our clients will appreciate Rebekka’s radar for quality, confidence with leading projects and strong […]

See How Andersen Is Evolving as a Sustainability Leader

December 2015 Within 2013, PLDG helped Andersen deliver a sustainability report that had more than 6,396 hits and boosted Web traffic by 30 percent. Challenge This year, Andersen needed to evolve its sustainability story to meet growing expectations for transparency, reporting on progress and materiality — factors considered vital to leading with integrity and building […]

PLDG Opens its Doors to the Minneapolis Egotist

In celebration of its 35th anniversary, PLDG opened its doors to the Minneapolis Egotist’s Thursday Tour in October! The tour featured the PLDG team, images of our historic office space on the Mississippi riverfront and case study successes of PLDG’s award-winning work — including work for local nonprofits working to empower women and children and […]

PLDG Brand Work Sets the Stage for Global Health Outreach

PLDG was recently in New York City to support the launch of RHD Action, a global partnership to end rheumatic heart disease (RHD) sponsored by the Medtronic Foundation, the World Heart Federation and RhEACH. The event, which featured brand and launch materials created by PLDG, was held in conjunction with the United Nations General Assembly, […]

PLDG Featured for Responsible Design

  PLDG was among three Minneapolis firms featured in the October issue of Graphic Design USA (GDUSA) for responsible design. The article highlights the award-winning work PLDG has done for the Jeremiah Program, a nonprofit working to transform families from poverty to prosperity, two generations at a time. Each year, PLDG does more than 700 […]

PLDG Puts the Power of Design into Motion

Using a photography technique called “light painting,” PLDG senior art directors Heather Laubach and John Haines teamed up with Picture Machine Productions to create a video tribute to the power of design for PLDG’s 35th anniversary. In this late-night still shot taken at the Washington Avenue Bridge near the Weisman Art Museum, PLDG Senior Art […]

PLDG Wins International and National Awards for AARP’s Health Care Costs Calculator Campaign

  PLDG recently won two distinctive awards for the AARP/Optum “Health Care Costs Calculator Campaign.” The multi-media campaign was part of a two-year marketing partnership with PLDG, Optum and AARP, used to promote the Health Care Costs Calculator and paint a compelling picture of health care costs in retirement. Award: Silver Winner, 2015 Summit International […]