February 2017 As an official partner of the Minnesota Vikings, Ecolab wanted to promote their brand and global purpose digitally. We leveraged our expertise with other large sporting venues to create an eye-catching digital experience throughout the new 66,665-seat U.S. Bank Stadium, home to Super Bowl LII in 2018. Knowing that the graphics needed to […]
This author has yet to write their bio.Meanwhile lets just say that we are proud Laine contributed a whooping 36 entries.
Entries by Laine
For three decades, PLDG has been investing our talent and passion to help non-profits in our community. Two recent projects just won 2016 American Graphic Design Awards from Graphic Design USA: A Capital Campaign Brochure for Twin Cities R!SE and a Donor Engagement Packet for Jeremiah Program. Out of nearly 10,000 entries submitted nationwide, both […]
November 2016 Two digital communication projects created by PLDG just won top honors at the 2016 MarCom Awards. The Target You + Health microsite and Interactive Body Map were singled out among more than 6,500 entries from throughout the United States, Canada and 17 other countries. This international creative competition recognizes outstanding achievement among marketing […]
November 2016 AARP is working its magic to help people save money on health care in retirement, with help from the teams at PLDG and Optum. Check out the latest video series (plus a fun behind-the-scenes video) we produced to get the word out about AARP’s Health Care Costs Calculator. The campaign received more than […]
November 2016 AARP’s latest video series was developed to help people save money on health care in retirement, with help from the teams at PLDG and Optum. Each tells a different story, but with a similar twist. PLDG Senior Art Director Heather Laubach, who oversaw production, shares the creative challenges of incorporating the concept of […]
October 2016 At PLDG, we’ve built our reputation for award-winning print and digital communications. But there’s more to what we do than meets the eye. That’s why we’re so excited to welcome Shauna Block to the PLDG content development team! With deep expertise in health care and consumer engagement, we’re sure our clients will appreciate […]
We hope your holiday is filled with stars, stripes … and pie! Inspired to make your own patriotic pie? Click here to print the recipe.
The new Andersen Corporation careers website — created by PLDG — was just honored as an example of excellence, winning a 2016 American Web Design Award from Graphic Design USA. There were 1,150 entries in this category nationwide. Excellence is in the details The Andersen Corporation careers website uses strategic messaging, testimonials from real employees […]
May 2016 Ecolab is giving visitors an inside look at how the company makes the world cleaner, safer and healthier with a visual marketing exhibit for its Healthcare division. The area along the tour route, designed by PLDG for the company’s Eagan facility, shows how Ecolab is helping prevent healthcare–associated infections that cost the industry […]
April 2016 When nearly half your team has been with the company 10 years or more, welcoming a new staff member is something to celebrate. That’s why we’re excited to welcome Project Manager Rebekka DesLauriers to the PLDG team! We’re certain our clients will appreciate Rebekka’s radar for quality, confidence with leading projects and strong […]
Happy Chinese New Year 2016 from the team at PLDG!
December 2015 Within 2013, PLDG helped Andersen deliver a sustainability report that had more than 6,396 hits and boosted Web traffic by 30 percent. Challenge This year, Andersen needed to evolve its sustainability story to meet growing expectations for transparency, reporting on progress and materiality — factors considered vital to leading with integrity and building […]
In celebration of its 35th anniversary, PLDG opened its doors to the Minneapolis Egotist’s Thursday Tour in October! The tour featured the PLDG team, images of our historic office space on the Mississippi riverfront and case study successes of PLDG’s award-winning work — including work for local nonprofits working to empower women and children and […]
PLDG was recently in New York City to support the launch of RHD Action, a global partnership to end rheumatic heart disease (RHD) sponsored by the Medtronic Foundation, the World Heart Federation and RhEACH. The event, which featured brand and launch materials created by PLDG, was held in conjunction with the United Nations General Assembly, […]
PLDG was among three Minneapolis firms featured in the October issue of Graphic Design USA (GDUSA) for responsible design. The article highlights the award-winning work PLDG has done for the Jeremiah Program, a nonprofit working to transform families from poverty to prosperity, two generations at a time. Each year, PLDG does more than 700 […]
Using a photography technique called “light painting,” PLDG senior art directors Heather Laubach and John Haines teamed up with Picture Machine Productions to create a video tribute to the power of design for PLDG’s 35th anniversary. In this late-night still shot taken at the Washington Avenue Bridge near the Weisman Art Museum, PLDG Senior Art […]
See PLDG’s video tribute to the power of #design. To our friends, clients and partners, thank you for sharing the journey! Design + Art Direction: PLDG Video Production: Picture Machine Productions picturemachineproductions.com VFX: Justin Meredith Music: Life in Color by One Republic
PLDG recently won two distinctive awards for the AARP/Optum “Health Care Costs Calculator Campaign.” The multi-media campaign was part of a two-year marketing partnership with PLDG, Optum and AARP, used to promote the Health Care Costs Calculator and paint a compelling picture of health care costs in retirement. Award: Silver Winner, 2015 Summit International […]
PLDG is helping the Minnesota Network of Hospice and Palliative Care (MNHPC) launch an upcoming historic event. More than 1,000 people were registered in the first four days, sparked by a comprehensive marketing campaign. In celebration of 35 years of advocacy for end-of-life care, MNHPC is hosting a conversation with Dr. Atul Gawande, best-selling […]