Peggy Lauritsen

Founder and Chief Executive Artist

Peggy’s passion for design and building client brands is what inspired her to create PLDG in 1980. Today, her role is to ignite vision and strategy that guide the company and its culture. She also leads client projects with entrepreneurial companies and nonprofit organizations. In the Minnesota community she is a dedicated advocate for economic development, work readiness, empowerment for women and hospice care.

Peggy’s contributions serving the interests of business owners have been widely recognized, as a 2013 Inductee to Minnesota Women Business Owners Hall of Fame, recipient of a Lifetime Achievement Award from the National Association of Women Business Owners (NAWBO), and Advocate of the Year, U.S. Small Business Administration.